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Privacy policy

Last updated: [DATE]

This Privacy Policy explains how [LEGAL BUSINESS NAME] ("Step Select", "we") collects, uses and shares your personal information when you visit or buy from our online store, and the choices you have.

1. Who we are

[LEGAL BUSINESS NAME], [FLORIDA ADDRESS]. Email for privacy questions: [EMAIL]. Our store is hosted on Shopify.

2. Information we collect

  • Information you give us: name, email, phone number, shipping and billing address, order details, messages you send us, and your newsletter or Step Club preferences.
  • Payment information: payments are processed by Shopify Payments, PayPal and other providers. We do not see or store your full card number.
  • Account information: if you sign in with Shop, Shopify shares with us the details needed to manage your account and orders.
  • Information collected automatically: device and browser data, IP address, approximate location, pages viewed and how you interact with the store, collected through cookies and similar technologies.
  • Live breaks and community: your username and any content you choose to share during streams or in our community channels.

3. How we use it

  • To process orders, payments, shipping, returns and pre-orders, and to send order updates.
  • To provide customer support and answer your messages.
  • To run Step Club and live breaks.
  • To prevent fraud, bots and abuse, and to keep the store secure.
  • To send marketing emails or texts, only if you opt in. You can unsubscribe at any time using the link in each email or by replying STOP to texts.
  • To understand how the store is used and improve it.
  • To comply with legal obligations, such as tax and accounting.

4. How we share it

We do not sell your personal information for money. We share it only with:

  • Service providers that help us run the store: Shopify (hosting, checkout, customer accounts), payment providers, shipping carriers (USPS, UPS, FedEx), email and marketing tools, customer support tools and our loyalty app.
  • Advertising and analytics partners (for example Google or Meta), only through cookies you allow. This may be considered "sharing" or "targeted advertising" under some US state laws; you can opt out (see section 6).
  • Authorities, when required by law or to protect our rights, our customers or the public.
  • A buyer or successor, if our business is sold or merged.

5. Cookies

We use necessary cookies to make the store work (cart, checkout, language, security) and, with your consent where required, analytics and marketing cookies. You can manage your choices in the cookie banner and in your browser settings. We honor Global Privacy Control (GPC) signals as an opt-out of sharing for targeted advertising where required by law.

6. Your choices and rights

Wherever you live, you can ask us to access, correct or delete your personal information, and opt out of marketing. Depending on your state of residence (for example California, Colorado, Connecticut, Virginia, Texas or Florida), you may also have the right to know what we collect, get a copy, opt out of the sale or sharing of your data and of targeted advertising, and not be discriminated against for using your rights. To make a request, email [EMAIL] with the subject "Privacy request". We will verify your identity before responding, and you can appeal a decision by replying to our answer. You can also use an authorized agent.

7. How long we keep it

We keep order and tax records for as long as the law requires (generally up to 7 years). Other information is kept while your account is active or as long as it is needed for the purposes above, and then deleted or anonymized.

8. Children

Our store is not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child has given us personal information, contact us and we will delete it.

9. Security

We use Shopify's security measures, including encrypted connections (HTTPS) and PCI-compliant checkout. No system is 100% secure, so please use a strong password for your email and Shop account.

10. Users outside the US

Our store is operated from the United States and Puerto Rico. If you visit from another country, your information will be processed in the United States.

11. Changes to this policy

We may update this policy. We will post the new version here with its date and, if the changes are significant, let you know by email or on the site.

12. Contact

[LEGAL BUSINESS NAME] · [EMAIL] · [PHONE] · [FLORIDA ADDRESS]